Related Companies
Paramount Lodging Advisors (PLA) is a national hotel advisory and brokerage firm headquartered in Chicago, Illinois, specializing exclusively in hospitality real estate. Founded in 2007, PLA offers a full suite of services, including hotel brokerage, capital markets advisory, value enhancement consulting, portfolio advisory, and hospitality consulting. PLA works closely with individual owners, institutional investors, private equity firms, lenders, and REITs to deliver strategic, data-driven real estate solutions tailored to the hospitality sector.
PLA has executed over $12 billion in hospitality real estate transactions and maintains an industry-leading 95% close rate on listings. Also, known for its proprietary technology tools, like the PLA Data Engine, which enables precision-targeted marketing and underwriting across over 32,000 hospitality contacts and investors.
Atira Hotels is a hospitality management, investment, and development firm headquartered in Chicago, Illinois. Founded in 2005, the company operates over 20 hotels across 12 U.S states, partnering with major brands like Hilton, Marriott, Hyatt, and IHG, as well as managing independent boutique properties.
Atira distinguishes itself with an owner-centric approach, emphasizing customized management strategies tailored to each property’s unique needs. The firm’s leadership, being hotel owners themselves. brings a hands-on perspective to operations, focusing on maximizing revenue and guest satisfcation. Innovative tools like Atira performance insights, enhancing transparency and decision-making for property owners.
With a team of approximately 200 employees, Atira Hotels continues to expand its footprint in the hospitality industry, offering services that range from hotel development to asset management.
Atira Hotel Development (AHD) provides turn-key hotel construction and renovation services by pricing out and providing PIP Estimates and Hotel Development Budgets.
AHD then works with owners to select the appropriate team of consultants as needed, such as, Architects, Designers, General Contractors, Sub-Contractors, Purchasing Agents and Installers.
Followed by supervising the Hotel Construction or Hotel Renovation, ensuring completion to brand standards, budget and required timeline. We supervise all the work at the property, handle progress payment process and ensure completion with full punch-out inspection of the finished project.